I want to popularize Japanese music — J-pop, enka, and jazz etc., to the world. International music of all types have little exposure in this country because the media only plays and promotes American popular music. My first exposure to J-pop was listening to early j-pop stars like Hiromi Iwasaki, Anne Lewis, and Seiko Matsuda. I want to highlight the talented but more obscure and unknown performers. For instance, J-pop music is very broad genre that incorporates American popular music such as rock, hip hop, rap,and jazz, euro-dance, and Japanese music. It is usually more upbeat and also emphasizes the beat or the harmony rather than the lyrics. J-pop is much different that American popular music but with an open mind you can appreciate it.


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